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Heads-Up Display, or HUD, refers to any transparent display that delivers data without requiring the user to look away. A HUD instrument is used to communicate information such as speed, from a  vehicle. This can be built into a vehicle or can be bought aftermarket and installed to a vehicle's dashboard. It is designed due to increased situational awareness and the need for elimination to look away from the road while driving therefore providing increasing reaction time to external hazards such as pedestrians