Original or Fake Tyres

OKay, so I live in a region where counterfeits are common.

 

I want to buy some new tyres for my car but my friends keep telling me to beware of counterfeits tyres, these are made locally in a small workshop where fake brands, packaging etc is used to sell the tyres at  a higher price, since they imitate an international brand.

 

My question is.. is there a way to figure out the difference between e.g. an original Michelin and a fake one?